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Most clients spend between $0.45 and $0.65 per piece, depending on how much they mail each month. That price includes everything — strategy, custom design, location targeting, printing, postage, distribution, post office follow-up, route-level tracking, local phone numbers, our software platform, and a dedicated account manager who specializes in tree service. Most clients send between 4,600 and 125,000 pieces per month. Volume determines where you land in the pricing range.

There's an initial three-month agreement. After that, it's month-to-month. The three months aren't arbitrary. Direct mail compounds — month one establishes your baseline, month two we're already cutting underperforming routes, month three you start seeing what a fully optimized campaign looks like. Three months gives us both enough data to actually know whether this is working.

You give us your home base address and tell us how far you're willing to drive for work. We run an analysis on thousands of potential neighborhoods — looking at homeowner income, property value, home age, renter vs. owner ratios — and layering that with our proprietary satellite imaging that measures actual tree density, canopy health, and property size at the individual carrier route level. We're the only company in the U.S. with that data. We also cluster your target neighborhoods geographically.

Every mailer we build is custom to your company, your location, your season, and your goals. It's a full-color 8.5" x 11" letter, sent flat (not in an envelope), with a handwritten-style portion that feels personal. Your logo, your crew photos, your name, your message. We send multiple versions simultaneously across different routes to test which creative drives a higher response rate in your specific market.

Your account manager sends you text and email notifications with your upcoming mailing schedule — when mail drops, which neighborhoods it's hitting, and what call volume to expect based on historical performance. You also have full visibility into your dashboard at all times: every order, its performance data, and where we're planning to hit in the future.

The core difference: ownership. With Tree Leads Today, they own the phone number, the data, the insights. If you leave, you walk away with nothing. With Tree Traction, everything belongs to you. We track at the individual carrier route level, have proprietary tree density data, do fully custom A/B tested designs, and our account managers handle fewer than 20 accounts each. We charge per piece — not ~$85 per lead.

We work together on it. You tell us your home base and how far you'll drive. We run the analysis and bring data-backed recommendations. You have full visibility and approval before anything goes out. And your service area is exclusive — we don't take on a competing tree service company in the same market.

Our minimum is 4,600 pieces per month. Below that, we can't send multiple creative versions and still have enough data per version to make high-quality decisions. The whole system depends on having enough volume to learn from.

That's actually a good sign. If direct mail is already active in your market, it means it works there. The channel isn't the problem — the creative is. We test and change up creative every month. Standing out in a crowded mailbox is a creative problem. It's one we solve.

We don't. Most companies that work with us are already doing $500,000+ per year. Direct mail works best as a growth accelerator for businesses that already have the foundation — crews, close rate, and operational stability. If you have external funding and a serious plan, we're open to that conversation.

Book a strategy call. We'll check availability in your market, run a quick analysis, and give you an honest read. If it's not a fit, we'll tell you. Most clients have their first mailing in-market within a few weeks of signing up.