OUR STORY
We Do One Thing. We're Damn Good at It.
Tree Traction exists for one reason: tree service companies deserve a marketing partner who understands their business, uses real data, and builds them something they actually own.
Why Tree Service. Why Direct Mail. Why Now.
Tree service owners work harder than almost anyone I've met. They're up before the sun, on a job before most people are awake, running estimates in the heat of the afternoon, managing crews, equipment, insurance, and customer expectations — then doing the books at night. Six days a week. Sometimes seven.
And their marketing? They're either throwing money at Angie's List and watching shared leads turn into bidding wars, paying Google more every year for clicks that go to their competition too, or doing nothing because there's simply no time.
I saw a gap. Tree companies are the perfect candidate for direct mail — they target a specific geographic area, serve homeowners with money, and their best jobs come from the neighborhoods where trees are oldest and properties are largest. That's all discoverable data. It's just that nobody had built the tools to actually use it properly.
So we built them.
We developed proprietary satellite imaging to analyze tree density at the carrier route level. We built route-level call tracking so you know exactly which neighborhoods produce and which ones drain your budget. We built a feedback loop that makes results compound month over month instead of flatline.
Five years and 250+ tree companies later, we have more data on what works in tree service direct mail than any other company in the country.
And we're still the only company that gives all of it back to you.
— Brayden, Founder
OUR PHILOSOPHY
Our Philosophy (and Why We Only Do One Thing)
One Thing
We don't do Google Ads. We don't do Facebook. We don't do SEO. We do direct mail — exclusively — for tree service companies. Every agency that tries to do everything ends up doing nothing particularly well. We'd rather be the best in the world at one specific thing for one specific industry.
Data Over Guesswork
Every decision we make — which routes to target, which creative to test, when to cut underperforming areas — is backed by data. We've run enough campaigns to know what works in your market type before we even start.
Your Asset, Not Ours
The phone numbers, the performance data, the route insights — all of it belongs to you. We're philosophically opposed to vendor lock-in. If we do our job well, you'll stay because the results are there — not because leaving would mean starting over.
Transparency
You can see every route we're mailing, every call that comes in, every piece of creative before it goes out. No surprises. No black boxes. Just a live dashboard and an account manager who picks up the phone.
THE TEAM
The People Behind Your Campaign
Account Managers
Every client works with a dedicated account manager who handles fewer than 20 accounts. Your AM knows your revenue goals, your target job types, your service area, and your history. They're proactively adjusting your campaign before you even think to ask.
Data & Targeting Team
The people who built and maintain our proprietary targeting infrastructure — the satellite imaging analysis, the 295-data-point route scoring, the algorithmic route selection. This is the engine that makes everything else work.
Creative Team
Designers who've built hundreds of tree service mailers and know what design approaches, photographs, and messaging drive calls in different markets.
250+
Tree Companies Served
3M+
Letters Mailed
295
Data Points Per Route
0
Shared Leads. Ever.