RENTING VS. OWNING
Tree Traction vs. Tree Leads Today
Tree Leads Today is a pay-per-call service — you pay for every inbound call, and they run the marketing that drives it. Tree Traction is a per-piece direct mail program — you own the letters, the routes, the numbers, and the data. Here's how those two models compare and which one makes sense at different stages of your business.
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How the two services actually compare
| Feature | Tree Traction | Tree Leads Today |
|---|---|---|
| Pricing Model | Flat per-piece, set your budget upfront | $85 per call |
| Referral & Repeat Charges | Never. Pay per piece, not per call | Every call billed, incl. referrals |
| Mail Volume Over Time | Consistent, optimize and grow | Starts high, decreases over time |
| Strategy Transparency | You approve routes, timing, and copy | Not disclosed to clients |
| Letter Customization | Customized per company | Same letter, every client |
| Communication | Dedicated line, call or text anytime | 24-48 hour email response |
| Data & Ownership | Your numbers and data. Port out for $1.25/ea | Numbers stay with them when you leave |
| Revenue Guarantee | ✓ Continue free or full refund | ✗ Not offered |
HONEST TAKE
Who each service is actually built for
Tree Leads Today is worth considering if:
- —You're a brand-new company that needs calls immediately with minimal upfront spend
- —You only need leads for a month or two, not building long-term
- —Short-term volume matters more than long-term ownership
Tree Leads Today will likely outperform Tree Traction in month 1. If you need a quick burst of calls, their model is built for that.
Tree Traction is the right fit if:
- ✓You're planning to run direct mail for 3+ months and want to own what you build
- ✓You want to know what's being sent, where, and when — and have a say in it
- ✓You want your data, call history, and phone numbers if you ever leave
- ✓You want to talk to someone who knows your business — not wait 24–48 hours for an email
WHAT'S DIFFERENT
The three things that actually matter
Your brand builds their revenue
Tree Leads Today sends the same letter for every client in their network. As your reputation grows and response rates go up, they collect more — while your rate stays the same. You did the work of building a brand. They got paid for it.
Leaving costs you everything they built
After a year or two, most clients feel stuck. The calls are coming — but the momentum lives in their system. Your phone numbers stay with them when you leave. With Tree Traction, your numbers are yours. Walk away whenever, for $1.25 per number. We earn your business every month.
You don't know what they're doing
Tree Leads Today won't tell you what they're sending, where they're targeting, or when mail drops. You won't know if your market is saturated with their other clients' identical letters. With Tree Traction, you approve every route and drop date before anything goes out.
THE BILLING PROBLEM
One referral. Three charges.
With Tree Leads Today ($85/call)
The better your reputation gets, the more it costs you.
With Tree Traction (per-piece)
You pay per piece mailed. That's it. Referrals, repeat calls, word of mouth — all free.
FROM THE FIELD
What tree companies say
"Before Tree Traction we had no idea what our bill was gonna be. One month $800, next month $2,400. Drove us crazy tryin to plan anything. Now I know what I'm spending before the month even starts. I can see which routes are workin and which ones ain't. That alone made it worth switching."
"Had Tree Leads Today for two years. It worked, I'll give em that. But every month my bill crept up and nobody could tell me why. Felt totally stuck. Didn't wanna lose the calls I was gettin but I also didn't know how to do it myself. Finally tried Tree Traction and honestly I was pissed at myself for not doin it sooner. Now I know exactly what's goin out, where it's goin, when my phone's gonna ring. My marketing actually feels like mine. Should've done this years ago."
"TLT had me stuck in the same 2 or 3 zips. No way to expand. With Tree Traction if a zip is open I can go there, simple as that. Been able to get into areas I never could before. But honestly the best part is Lara, my account manager. Talk to her a few times a week. She knows my business better than half my crew does. I'd hire her full time tomorrow if I could. Damn good at her job."
COMMON QUESTIONS
Straight answers
What if I'm a newer company just getting started?
Pay-per-lead is probably the better fit early on. You need volume fast with minimal upfront spend, and you're still building a brand. Once you're established and ready to build something you own, that's when Tree Traction makes sense.
What happens to my data if I leave Tree Traction?
Your tracking numbers, call history, and route data are yours. Port your numbers out for $1.25 each. Nothing disappears when you leave.
How fast will I see results?
Most clients see calls within 2–3 weeks of their first drop. We tell you exactly when mail is landing — no guessing on when to expect the phones to pick up.
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